Creating and encouraging an “Intelligent Future” is the vision of Smart-i Electronics Sytems. With this vision, Smart-i is innovating a future where safety and security are not mere terminologies. Smart-i wants to create a future where its innovative products, driven by a sustainable yet modernistic approach, are a solution to people’s well-being.
Smart-i Electronic Systems, founded by Ganpat Shinde, is always at the forefront of keeping residential and commercial areas safe and secure.
Challenge
Smart-i Electronics Systems is a huge name in access control systems. And the products they have at their disposal are the most unique and innovative products. Their innovative product catalog ensures our residential complexes and apartments are safe from physical and cyber threats. But they haven’t been able to carve a niche for themselves.
Smart-i Systems has been in the market for almost two decades. Still, they were finding it a bit to make a mark for themselves. Becoming the leader in the access control systems market was a dream for them.Smart-i Systems has been in the market for almost two decades. Still, they were finding it a bit to make a mark for themselves. Becoming the leader in the access control systems market was a dream for them.
The team wanted to become the numero uno in the access control systems industry. But the problem here was the old and SEO-unfriendly design of the website. The old website had a very bland look and wasn’t optimized for mobile devices. This was limiting their reach and probably not helping their vision of expanding their business.
Our Approach & Solution
The website is the digital identity of any organization. Smart-i Systems identified the need to have a new website that resonates with its target audience. Hence, they came to 12Grids to develop a unique and innovative website design that matches the organization's vision.
And the 12Grids team didn’t disappoint too. Analyzing the task at hand, they begin their research and designed a state-of-the-art website design that was based on one of the most important design principles, “Glassmorphism.” For the unknowns, Glassmorphism is a design style coined by Michal Malewicz from Hype4 Academy to connect and combine all of the UI's uses of the “frosted glass” effect.
The design principle was never seen before in the access control systems industry. Everyone was excited to witness how things turned out to be. Actually, it was a big risk for the 12Grids and Smart-i. But as they say, all good things have the best end. So, once the new website was launched, all the naysayers who were unsure how things would be; got extremely pleased with the new website design.
Besides, our in-house SEO team also pitched in to take things to the next level. They identified the loose ends and tied them to ensure Smart-i reaches the pinnacle in the access control systems market.
Result & Impact
The dedicated efforts of all 12Grids team members resulted in a 300% increase in web traffic and a 10% increase in the overall business opportunities for Smart-i Systems. Kudos to the entire 12Grids team.